Adidas
This project focuses on developing an Adidas sportswear capsule collection inspired by Argentina, my home country. Argentina’s rich cultural heritage, particularly its deep-rooted passion for sports, especially soccer, serves as the foundation for this collection. The goal is to create a line that merges performance and style while integrating Argentina’s visual and historical elements. Designed for the U.S. market, the collection appeals to consumers who value both functionality and cultural storytelling in their activewear.
Assignment Brief.
The assignment involves designing a cohesive textile and apparel collection based on a geographical location. The project consists of multiple phases: location research and justification, print and pattern development, and final garment line sheets. The objective is to create a collection that is not only visually compelling but also strategically marketable. The final deliverables include concept boards, textile designs, a curated apparel lineup, and a sales presentation where I will assume the roles of designer, merchandiser, and sales representative.
Skills.
Sketching, Building, Refining.
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Argentina’s influence in global sports, particularly its 2022 World Cup victory, has reinforced its cultural significance in athletics. This moment, combined with the international visibility of figures like Lionel Messi, makes Argentina a strong foundation for a U.S. sportswear line. The country’s blend of European and South American aesthetics provides a unique visual language that can be adapted into activewear designs.
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The collection embodies Argentina’s athletic legacy, merging classic sportswear functionality with heritage-inspired graphics and colorways. Key influences include:
Color Palette: Blue and white, reflecting Argentina’s national colors, with additional bold accents inspired by the country’s vibrant landscapes.
Prints & Patterns: Inspired by traditional Argentine textile designs, architectural motifs, and soccer iconography.
Silhouettes: Functional yet stylish, including performance tops, leggings, outerwear, and accessories designed for movement and everyday wear.
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The U.S. sportswear market thrives on authenticity and cultural storytelling. According to McKinsey & Company (2023), consumers increasingly seek apparel that reflects their identity and interests, making Argentina’s rich sports heritage a compelling selling point. Additionally, the rise of soccer fandom in the U.S., fueled by Messi’s move to Inter Miami, presents a prime opportunity to market Argentina-inspired activewear.
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My textile designs will take inspiration from Argentine historical and cultural elements, including traditional fileteado patterns, geometric tilework, and contemporary sports graphics. These elements will be reinterpreted into modern, high-performance prints for the collection.
Final Curation.
The completed capsule consists of eight core styles across 24 garments, ensuring versatility and market appeal. Each piece features original patterns and carefully curated colorways. The line sheets showcase essential product details, including fabric composition, pricing and delivery timelines. The final presentation highlights how this collection captures Argentina’s dynamic energy while meeting the needs of modern consumers.
